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Strategic Entrepreneurship and Business Model Innovation, 2018 Spring

13 June 2018. (09:30 – 17:00) – 14 June 2018. (09:00 – 12:00)

Instructor: Professor Velamuri, S. Ramakrishna

Venue:   13 June 2018, Greetings at room E.3005 !!!NEW: E3001!!! | Sessions at room E.3001 (8 Fővám Square, 1093 Budapest)

                14 June 2018, Room E.3001 (8 Fővám Square, 1093 Budapest)

Credit: 3


Deadline for the registration: 22:00, 05 June 2018.

The PDF version of the syllabus can be downloaded here.


Wednesday | 13 June

09:30 – 10:00 Greetings @ CUB, MBA room 3005 !!!NEW: E3001!!! (8 Fővám Square, 1093 Budapest)

10:00 – 13:00 Session 1-2.: Strategic entrepreneurship

13:00 – 14:00 Lunch Break

14:00 – 17:00 Session 3-4.: Business model innovation

19:30 Come as you are @ Közgarden (43-45 Ráday Street, 1092 Budapest)

This is an informal networking event where participants get to know each other while pay for themselves.


Thursday | 14 June

09:00 – 12:00 Session 5-6 at room E.3001: Case study research for publication


Students will be evaluated for participation in the course, based on the number of sessions the student was present.

    • 1st credit for 1-3 sessions
    • 2nd credit for 4-6 sessions
    • 3rd credit for the preparation to class discussions by reading articles in advance

    About CEIBS

    China Europe International Business School (CEIBS), a joint-venture for management education, was co-founded by the Chinese government and European Union (EU) in 1994, with Shanghai Jiao Tong University and the EFMD serving as its executive partners. EFMD is an international membership organisation and recognised globally as an accreditation body of quality in management education.

    Renowned for its academic rigour, CEIBS is the first business school on the Chinese mainland to have been accredited by both EQUIS and AACSB and the only business school in Asia to have simultaneously made it to the Financial Times' top 30 list of MBA, EMBA and Executive Education programmes.

    About CEIBS Star Professor Velamuri, S. Ramakrishna

    Ramakrishna (Rama) S. Velamuri is Professor of Entrepreneurship and Chengwei Ventures Chair in Entrepreneurship at the China Europe International Business School (CEIBS). He previously taught for four years at the IESE Business School. He received his PhD from the Darden Graduate School of Business, University of Virginia. In 2015, Professor Velamuri has been included among the global list of 100 Leading Professors of Entrepreneurship nominated by tech executives, entrepreneurs, and investors. A paper co-authored by Professor Velamuri is listed as the 15th most cited article published in the journal of Long Range Planning which is a leading international journal for the field of strategic management.

    About the Workshop

    This doctoral level strategy seminar invites students to explore drivers of competitive advantage heterogeneity among firms. Why do some firms out-perform others? The topic is integrative in that the answer draws on theory from strategic management, entrepreneurship, innovation as well as management and organizational theory. In studying this topic, the aim of the course is also to help participants to conduct high-quality case study research.

    The primary overarching goal is to help doctoral students become independent scholars who are knowledgeable in the field of strategic management. Specifically, to develop new ideas and/or approaches that might serve as starting points for publishable research papers; and develop research process skills critical to success in an academic career. Emphasis on qualitative research methodologies, in particularly on case study research. The 6 times 90 minutes PhD sessions are designed to encourage discussion, where attendees will earn 3 credits upon completion.

    Compulsory readings

    March, J. G. (1991). Exploration and exploitation in organizational learning. Organization science, 2(1), 71-87. Available at:

    Zahra, Shaker A., and Jeffrey G. Covin. "Contextual influences on the corporate entrepreneurship-performance relationship: A longitudinal analysis." Journal of business venturing 10.1 (1995): 43-58. Available at:

    Kuratko, Donald F. "Corporate Entrepreneurship 2.0: Research Development and Future Directions." Foundations and Trends® in Entrepreneurship 13.6 (2017): 441-490. Available at: http://

    Ireland, R. Duane, and Justin W. Webb. "Strategic entrepreneurship: Creating competitive advantage through streams of innovation." Business horizons 50.1 (2007): 49-59. Available at:

    Ireland, R. Duane, Michael A. Hitt, and David G. Sirmon. "A model of strategic entrepreneurship: The construct and its dimensions." Journal of management 29.6 (2003): 963-989. Available at:

    Ireland, R. Duane, and Justin W. Webb. "Strategic entrepreneurship: Creating competitive advantage through streams of innovation." Business horizons 50.1 (2007): 49-59. Available at:

    Kuratko, Donald F., and David B. Audretsch. "Strategic entrepreneurship: exploring different perspectives of an emerging concept." Entrepreneurship Theory and Practice 33.1 (2009): 1-17. Available at:

    Demil, B., Lecocq, X., Ricart, J. E., & Zott, C. (2015). Introduction to the SEJ special issue on business models: business models within the domain of strategic entrepreneurship. Strategic Entrepreneurship Journal, 9(1), 1-11. Available at:

    Covin, J. G., & Miles, M. P. (1999). Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship theory and practice, 23(3), 47-63.

    Ketchen, David J., R. Duane Ireland, and Charles C. Snow. "Strategic entrepreneurship, collaborative innovation, and wealth creation." Strategic Entrepreneurship Journal 1.3‐4 (2007): 371-385. Available at:

    Bierwerth, M., Schwens, C., Isidor, R., & Kabst, R. (2015). Corporate entrepreneurship and performance: A meta-analysis. Small Business Economics, 45(2), 255-278. Available at:

    Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and innovativeness terminology: a literature review. Journal of Product Innovation Management, 19(2), 110-132. Available at:

    Siggelkow, N. 2007. Persuasion with Case Studies. Academy of Management Journal, 50(1): 20-24. Available at:

    Sosna, M., Trevinyo-Rodríguez, R. N., & Velamuri, S. R. (2010). Business model innovation through trial-and-error learning: The Naturhouse case. Long Range Planning, 43(2-3), 383-407.

    Velamuri, S. R. 2010. Naturhouse, E-0065-E (IESE Business School Case)

    Utolsó frissítés: 2018.11.30.